Jetstar Asia Launch
Affordable – not cheap was the brief. The campaign drew comparisons between everyday affordable things and a ticket on Jetstar Asia. To put things into perspective, we posed a pointed question, "So what's stopping you?" and topped it off with some affordable stunts which won us a Gold Effie.
TV CAMPAIGN
ACTIVATION
Missing busker / Somewhat a national icon, our resident Orchard Road busker provides scores of shoppers with a soundtrack for their day. He has been at it for over 20 years and never gets a day off. We told him to pack his bags and sent him and the wife off on a nice little Hong Kong weekend escapade. Imagine the shock and confusion. The media went nuts, the PR was off-the-roof, the clients were ecstatic.
Driver / Passengers arriving from Hong Kong on other airlines were startled with this little stunt at the Arrival Hall in Singapore's Changi Airport.
Bus sticker wrap