Spikes Advertising Awards
Winning a Spike is a definite cause for celebration. Trying to win one however can be something of a cruel joke. The Call for Entries campaign certainly struck a cord (and a raw nerve) with the entrants, resulting in a 20% jump in submissions that year.
WEB
DIRECT MAIL
Matching Pairs / A deck of cards with matching pairs of different awards were mailed out to agencies. It's a dead simple game to play – that is until you realise there is no matching pair of Spikes.